Released on = November 6, 2006, 12:18 am

Press Release Author = Gerry McGovern

Industry = Internet & Online

Press Release Summary = In McGovern's latest book, Killer Web Content (AC Black -a
division of Bloomsburg, Nov 2006), he uses his findings to bridge the gap between
the terminology of the business world and the search phrases that online customers
commonly use.

Press Release Body = FOR IMMEDIATE RELEASE
CONTACT: Laura Donnely, PR by the Book, (512) 809-4618 or laurad@prbythebook.com

Learn how to Attract Online Surfers to a Site and Retain their Interest

(DUBLIN, IRELAND) Does an airline ticketing website offer low fares or cheap
flights? The answer matters if you ask web expert Gerry McGovern. During his many
years of web research, he learned that a disconnect had occurred between the airline
industry's web content and what the average traveler typed into an online search
engine such as Google.

In McGovern's latest book, Killer Web Content (AC Black -a division of Bloomsburg,
Nov 2006), he uses his findings to bridge the gap between the terminology of the
business world and the search phrases that online customers commonly use. Through
the help of Customer Carewords, McGovern helps organizations comprehend what
customers are seeking on the Internet by identifying the words they utilize in
search engines.

Ninety percent of those who visit a website will only read 10 percent of the
content. Killer Web Content shows businesses how to make the most important
information easily accessible to retain the attention of the customers once they
have entered the site. Most importantly, organizations need to highlight the words
people want to read once they have searched and arrived at a webpage. For example,
when customers search cheap hotel, they want to read about a budget-minded boutique
hotel on the page.

This business-targeted guide includes sections that explain the theory of successful
web content, how to practice the theory and the importance of proper research and
collaboration in compiling an effective website. Killer Web Content also addresses
such timely and popular issues as texting, blogs, RSS feeds and e-mail newsletters
for composing strategic marketing and communications planning.

McGovern can discuss:
. How to create greater value for websites and intranets by utilizing Customer
Carewords that focus on the actual language of customers or staff
. Why Customer Carewords work well in conjunction with search engine optimization
(SEO) keywords that help bring customers to a website
. How treating web content as a management tool can actually refine the content to
maximize results

Gerry McGovern, a native of Ireland, is a highly respected expert on web content
management and international speaker. Since 1994, McGovern has mastered the writing
of web content and has consulted such organizations as Microsoft, HP, UCLA and U.S.
and U.K. governments. McGovern has also written three other books and has conducted
workshops with his material in 35 countries. His company, Gerry McGovern,
specializes in creating websites for organizations that get them the attention they
want and the most impact with their web content. Winning numerous honors including
Internet Industry Person of the Year from Web Ireland in 2000, he has gained much
clout in the industry. He was also included in the 100 Most Influential Figures in
E-Commerce in the U.K. and Ireland by NOP World and E-Consultancy in 2004.



Web Site = http://www.gerrymcgovern.com

Contact Details = For more information or to read online, check out
www.gerrymcgovern.com. To schedule an interview, please contact Laura Donnelly, PR
by the Book, (512) 809-4618 or laurad@prbythebook.com.